Kawaii characters became more and more popular in the 80s. I just remember Hello Kitty, who accompanied me since the kindergarten! Hello Kittys birth year is 1978, which makes her one year younger than me. At the same time, manga comics, especially for girls, have become very popular. Along with this, clothing brands that had adapted the Kawaii style. An attitude towards life for young people was supported. In particular, were were addressed to young girls. Meanwhile, the phenomenon has long since extended to both sexes.
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